TPO 18 Conversation 2
Professor：Well, I’m glad you redid your outline. I fed a few comments, but nothing you have to act on. It’s in good enough shape for you to start writing you paper.
Student：Thanks! At first I was afraid all that prep work would be a waste of time.
Professor：Well, especially with a challenging topic like yours: factors leading to the emergence of sociology as an academic discipline. There’s just so much history to consider; you could get lost without a solid outline. So did you have a question?
Student：Yeah, it’s about…you mentioned needing volunteers for a research study?
Professor：Yep, it’s not my study. It’s my colleague’s in the marketing department. She needs people to watch various new TV programs that haven’t been broadcast yet, then indicate on a survey whether they liked it, why, if they’d watch another episode. It’d be kind of fun plus participants get a $50 gift certificate.
Student：Wow, well I like the sound of that. But…so they are trying to predict if the shows are gonna succeed or fail, right, based on students’ opinions? Why would they care what we think?
Professor：Hey, don’t sell yourself short. People your age are a very attractive market for advertisers who promote their products on television. The study is sponsored by a TV network. If enough students don’t like the show, the network may actually reconsider putting it on the air.
Student：OK, well, how do I sign up?
Professor：You just add your name and phone number to this list and check a time slot, although it looks like the only times left are next Monday morning and Thursday evening.
Student：Oh, well, I have marketing and economics Monday mornings and Thursday.
Professor：OH, you are taking the marketing class? Who’s teaching it?
Student：It’s Professor Largin - Intro to Marketing. Hr hasn’t mentioned the study though.
Professor：Oh, well, the marketing department’s pretty big. I happen to be friends with a woman who is doing the TV study. Ok, well, we don’t want you missing class. How’s Thursday?
Student：Oh, I work from 5 till 9 that night. Hmm, no flexibility with your schedule? Where do you work?
Professor：Oh, I like Fox’s. I eat there every week. Maybe you could switch shifts with someone.
Student：I’m still in training. And the only night my trainer works is Thursday. Look!
Professor：I know the owners there really well. Why don’t you let me give them a call and explain the situation?
Student：OK! It’d be cool to be part of a real research study. And the gift certificate wouldn’t hurt either.
1 What is the conversation mainly about?
A.The topic of the man's research paper
B. Some current research projects in sociology
C. Effective ways of conducting sociology research
D. The man's possible participation in a research project
2 What does the professor imply about the man's outline?
A. It has revealed that he should limit the focus of his paper.
B. It does not provide enough information for him to write the paper
C. It will help him write clearly about a complex topic.
D. It overstates the connection between sociology and marketing.
3 What is the main goal of the study that the professor’s colleague is conducting?
A. To find out if some television shows will be popular with people in a certain age range
B. To collect information about food products that college students like
C. To generate ideas for new television shows
D. To determine sociological factors that are related to people's television-viewing preferences
4 What does the professor imply about the owners of Fox's Diner
A. They would probably do a favor for her.
B. They are unlikely to grant the man's request.
C. They would enjoy participating in the research study
D. They often advertise on television.