托福模拟试题听力 - TPO21 - 对话2

时间 : 2013-10-12 08:00来源 : VOA官网 收听下载次数 :
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TPO21 Conversation 2

Student:Hi, professor Gordin. I really learned a lot from your lecture, the one about analyzing all those different segments of the population. Oh, the official term is audience, right? I never imagine that one company could have over thirty audiences to communicate with.

Professor:Yeah, a lot of students are taken aback by this, and some public relations consultants don’t figure it out until they’ve worked in the field a while.

Student:Everyone thinks, public relations, eh, PR is easy, but there’s a lot to it. You really got to know what you are doing.

Professor:Absolutely. So, Stacy, your email implied that you needed my advice about graduate school?

Student:No, since my undergraduate degree will be in public relations, I’ve already decided to get a master’s degree in marketing. Sorry, I wasn’t clear. My issue is, I have got two require courses and two electives. I am trying to figure out which elective course is to take. My advisor suggested economics and accounting, but I am not really sure.

Professor:About?

Student:Well, I endured accounting and economics in high school and barely stayed awake, they were so ...

Professor:Ok, Ok. I hear you. Eh... you say you wanted a master’s in marketing, you have got one more semester till graduation. Have you taken any marketing courses yet?

Student:No, I figured I’ve got the marketing basis already since I have take every PR in communication courses offered here.
  
Professor:
Well, there’s some overlap between PR and marketing, but there are important differences too. Marketing focuses on selling your product or service, eh, you know, attracting customers through advertising, and also buiding relationships with customers. That’s what a marketing department does. PR is all about, it involves relationships too, that’s why I am saying the two fields overlap. But in PR, you are developing relationships with a wider range of audience.

Student:Right. Like employees, suppliers, the media. I do understand this in theory, but aren’t you still selling your product, just in a different way?

Professor:Not necessarily. Ok, do you remember that PR strategy I alluded to the other day? The one our university uses, a strategy that doesn’t overlap its marketing strategy?

Student:You mean how the university invites local residents to attend certain lectures and classes for free?

Professor:Yeah, this cultivates a sense of good will and helps the university avoid becoming isolated from the larger community. Bringing neighbours into our classrooms is good PR, but it is not marketing since our neighbours aren’t our customers, for the most part.

Student:That’s why I want to focus on marketing in graduate school. Wouldn’t having expertise in PR and marketing giving me more career options?
  
Professor:
Yeah, but you’ll also want to enjoy your work. So for you electives, why don’t you take advertising principles and intro to marketing, which I teach. This way, you’ll find out if marketing is something you really want to pursue. Graduate School tuition is expensive, and these courses will give you a good overview of the field before committing yourself.
  
Student:
I wish my advisor had suggested those courses.

Professor:Well, I am someone who has worked in both marketing and PR, so I can offer a different perspective than someone who only teaches ...

 

1 Why does the woman go to see the professor?

A. To ask which elective courses he will be teaching next semester

B. To get more advice on which elective courses to take next semester

C. To find out the difference between public relations and marketing

D. To get help deciding whether to pursue a graduate degree in marketing
 


2 According to the professor, what aspect of public relations tends to surprise students?

A. The fact that public relations does not involve advertising

B. The high level of competition for jobs in the public-relations field

C. The number of groups that public-relations professionals reach out to

D. The amount of education needed to work in the public-relations field

 

3 What does the professor imply when he mentions that graduate school is expensive?

A. The woman may need to work part time while attending graduate school.

B. The woman should shop around for an affordable graduate school.

C. The woman could probably find employment in the marketing field without a graduate degree.

D. The woman should make sure that her graduate course of study interest her.

 

4  What does the professor imply when he mentions that graduate school is expensive?

A. The woman may need to work part time while attending graduate school.

B. The woman should shop around for an affordable graduate school.

C. The woman could probably find employment in the marketing field without a graduate degree.

D. The woman should make sure that her graduate course of study interest her.